Naffnang

2015年5月25日 星期一

2015 - 030 Hair Pro ByWatson Head Active launching



HAIR PRO BY WATSONS
EXPERIENCE A PROFESSIONAL HAIR CARE AT THE COMFORT OF YOUR HOME

20150521 Watsons Malaysia introduced the all new hair care products that formulated with a heat active technology , Hair Pro By Watsons Head Active range at Number 76 Hair Salon , Mid Valley City .

Co-developed with Moltobene, one of the largest Japanese salon product manufacturer with 38 years of history, Hair Pro Heat Active range is designed for hair that’s subjected to heat – those who use hairdryer, curling and straightening irons. The products are formulated with a Heat Active Technology that is infused with NanoRepairTM-EL (made up of El-lactone and plant sterol). When activated with heat, the NanoRepairTM-EL penetrates deep into each hair strand to provide damage-care from within.

This means that, instead of damaging your hair, the heat from these devices work with Hair Pro products to deliver goodness to your hair. Reacting and combining with the amines decomposed from protein, NanoRepairTM-EL stays in the hair core after binding, so hair remains glossy and elastic even after repeated hair washes and blowouts.

Besides that, Hair Pro products are also enhanced with a non-silicone formula to promote effective absorption of oxygen for the scalp. And silicone-based hair products have been known for causing problems of hair loss and hair itchy scalps.





The Hair Pro by Watsons Heat Active series offers a range of shampoo, treatment, hair mask and hair serum to solve the most important hair related problems.

The few unique selling point for Hair Pro :
-       Formulated with NanoRepairTM-EL which can penetrate into each hair strand to help improve elasticity, smoothness, suppleness and shine.
-       Free from Parabens, Mineral oils, Silicones, UV Absorbers, Artificial Colourants and Sodium Lauryl Sulfate/Sodium Lauryl Ether Sulfate.
-       Certified Natural Organic Hybrid Rice Extract and Green Tea Extract from Japan to give your hair moisture and softness.
-       Professional quality products provides you with intensive and nourishing salon hair treatment effects.








The Product Development Senior Manager of Own Label in Watsons Malaysia, Ms. Penny Chin Wee Chin, said, “We are excited and proud to bring the Hair Pro range into the Malaysian market. It will be a great sight to see smiles on the faces of our customers, when they are able to realize the salon-quality hair that they always wanted without bursting their budget. With the immediate visible result after tested on various new users at affordable prices, we are confident this will be our next hot selling product in Watsons stores.”





Speaking at the launch event, Watsons Celebrity Friends, Cathryn Lee – Movie actress/model, testified her experiences with the new products which styled by the stylist. Cathryn is always seen with her long healthy and hair both on screen and behind scene. She highly recommend Hair Pro products for those who are enjoy with the hair salon treatment at home with very affordable price, meantime it’s effective in combating hair problems and the ability of the products as confidence ‘booster’ to look great always.

The Japanese hairstylist, Takeshi Odera makes a special appearance during the product launch and demonstrates how customers can use Hair Pro products to repair their damages hairs after frequently used on hair blow, straightening irons and curling.

Takeshi Odera mentioned that the difference between a hair mask and a hair conditioner is that similar to a facial mask, hair mask provides more nutrients targeted at the needs of your hair (e.g. repair damage, strengthen hair) while a hair conditioner generally helps to add moisture after shampooing, making your hair smoother and shinier.

 





Nourish your damage hair today with four fantastic products:

Hair Pro by Watsons Heat Active Shampoo (Daily use) 520ml (RM39.90)
Hair Pro Shampoo features a gentle formulation that provides through daily cleansing of hair and scalp with gentle, subtle lather.

Hair Pro by Watsons Heat Active Treatment (Daily use) 520ml (RM39.90)
Going beyond ordinary conditioners, Hair Pro Treatment comprehensively restores and repairs for smooth, silky and moisturized healthy hair.

Hair Pro by Watsons Heat Active Hair Mask (Special Use) 200ml (RM 42.90)
Performing intensive repair of damage to restore full hair body and richness, Hair Pro Mask is applied after showering and before using a hair dryer or curler. Recommend to use twice a week.

Hair Pro by Watsons Heat Active Hair Serum (Daily Use) 100ml (RM 42.90)
Designed to revitalize hair and restore moisture with a non-rinse formulation, Hair Pro Serum can be applied in the evening for overnight hair restoration and great styling the next morning.





Launching the product were Caryn Loh, Watsons Malaysia General Manager of Trading and Danny Hoh, Watsons Malaysia Head of Marketing. They joined Cathryn Lee & Takeshi Odera on stage to unveil the latest Hair Pro by Watsons Heat Active range.


Hair Pro by Watsons Heat Active is NOW available at Watsons exclusively!





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