2015 - 030 Hair Pro ByWatson Head Active launching
HAIR PRO BY WATSONS
EXPERIENCE A PROFESSIONAL HAIR CARE AT THE COMFORT OF YOUR HOME
EXPERIENCE A PROFESSIONAL HAIR CARE AT THE COMFORT OF YOUR HOME
20150521 Watsons Malaysia introduced the all new hair care products that formulated with a heat active technology , Hair Pro By Watsons Head Active range at Number 76 Hair Salon , Mid Valley City .
Co-developed with Moltobene, one of the largest Japanese salon product manufacturer with 38 years of history, Hair Pro Heat Active range is designed for hair that’s subjected to heat – those who use hairdryer, curling and straightening irons. The products are formulated with a Heat Active Technology that is infused with NanoRepairTM-EL (made up of El-lactone and plant sterol). When activated with heat, the NanoRepairTM-EL penetrates deep into each hair strand to provide damage-care from within.
This means that, instead of damaging your hair, the
heat from these devices work with Hair Pro products to deliver goodness to your
hair. Reacting and combining with the amines decomposed from protein,
NanoRepairTM-EL stays in the hair core after binding, so hair
remains glossy and elastic even after repeated hair washes and blowouts.
Besides that, Hair Pro products are also enhanced with
a non-silicone formula to promote effective absorption of oxygen for the scalp.
And silicone-based hair products have been known for causing problems of hair
loss and hair itchy scalps.
The Hair Pro by Watsons Heat Active series offers a
range of shampoo, treatment, hair mask and hair serum to solve the most
important hair related problems.
The few unique selling point for Hair Pro :
- Formulated
with NanoRepairTM-EL which can penetrate into each hair strand to
help improve elasticity, smoothness, suppleness and shine.
- Free
from Parabens, Mineral oils, Silicones, UV Absorbers, Artificial Colourants and
Sodium Lauryl Sulfate/Sodium Lauryl Ether Sulfate.
- Certified
Natural Organic Hybrid Rice Extract and Green Tea Extract from Japan to give
your hair moisture and softness.
- Professional
quality products provides you with intensive and nourishing salon hair
treatment effects.
The Product Development Senior Manager of Own Label in
Watsons Malaysia, Ms. Penny Chin Wee Chin, said, “We are excited and proud to
bring the Hair Pro range into the Malaysian market. It will be a great sight to
see smiles on the faces of our customers, when they are able to realize the
salon-quality hair that they always wanted without bursting their budget. With
the immediate visible result after tested on various new users at affordable
prices, we are confident this will be our next hot selling product in Watsons
stores.”
Speaking
at the launch event, Watsons Celebrity Friends, Cathryn Lee – Movie
actress/model, testified her experiences with the new products which styled by
the stylist. Cathryn is always seen with her long healthy and hair both on
screen and behind scene. She highly recommend Hair Pro products for those who
are enjoy with the hair salon treatment at home with very affordable price,
meantime it’s effective in combating hair problems and the ability of the
products as confidence ‘booster’ to look great always.
The
Japanese hairstylist, Takeshi Odera makes a special appearance during the
product launch and demonstrates how customers can use Hair Pro products to
repair their damages hairs after frequently used on hair blow, straightening
irons and curling.
Takeshi Odera mentioned
that the difference between a hair mask and a hair conditioner is that similar
to a facial mask, hair mask provides more nutrients targeted at the needs of
your hair (e.g. repair damage, strengthen hair) while a hair conditioner
generally helps to add moisture after shampooing, making your hair smoother and
shinier.
Nourish your damage hair today with four fantastic
products:
Hair Pro by Watsons Heat Active Shampoo (Daily
use) 520ml (RM39.90)
Hair Pro Shampoo features a gentle formulation that provides through
daily cleansing of hair and scalp with gentle, subtle lather.
Hair
Pro by Watsons Heat Active Treatment (Daily use) 520ml (RM39.90)
Going beyond ordinary conditioners, Hair Pro Treatment comprehensively
restores and repairs for smooth, silky and moisturized healthy hair.
Hair
Pro by Watsons Heat Active Hair Mask (Special Use) 200ml (RM 42.90)
Performing intensive repair of damage to restore full hair body and
richness, Hair Pro Mask is applied after showering and before using a hair
dryer or curler. Recommend to use twice a week.
Hair
Pro by Watsons Heat Active Hair Serum (Daily Use) 100ml (RM 42.90)
Designed to revitalize hair and restore moisture with a non-rinse
formulation, Hair Pro Serum can be applied in the evening for overnight hair
restoration and great styling the next morning.
Launching
the product were Caryn Loh, Watsons Malaysia General Manager of Trading and Danny
Hoh, Watsons Malaysia Head of Marketing. They joined Cathryn Lee & Takeshi
Odera on stage to unveil the latest Hair
Pro by Watsons Heat Active range.
Hair Pro by Watsons Heat Active is NOW available at
Watsons exclusively!
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