POLIDENT PARTNERS WITH JABATAN KEBAJIKAN MASYARAKAT TO HELP MALAYSIAN DENTURE WEARERS IMPROVE QUALITY OF LIFE

POLIDENT PARTNERS WITH JABATAN KEBAJIKAN MASYARAKAT TO HELP MALAYSIAN DENTURE WEARERS IMPROVE QUALITY OF LIFE

 GlaxoSmithKline Consumer Healthcare Sdn Bhd (“GSK”), a science-led global healthcare company, today launched its partnership with Jabatan Kebajikan Masyarakat (JKM) on the ‘Lebih Yakin Dengan Polident’ (More confident with Polident) campaign. The four-month long campaign aims to reach out to over 180,000 senior citizens and members of the community to raise awareness on proper oral healthcare through education and sampling activities. The focus will be on denture wearers, to enable them to do more, feel better and live longer, in line with GSK’s vision. The campaign partnership ultimately intends to elevate oral health standards amongst Malaysians.

In Malaysia, tooth loss is a problem among adults and the elderly with 76.9% of those between the ages of 35 to 44 years and 23.9% of those between the ages of 60 to 70 years affected. As a result, the incidence of denture wearers is high and the percentage is expected to rise.

 

Dessi Lavery ,area marketing director oral health & nutrition of GSK south east asia said : " the partnership with jkm provides an important platform for us to work together to help malaysian who are denture wearers to improve their quality of life, so that they are able to enjoy good times and good food with their family and friends . this is a natural and timely collaboration as JKM is very much aligned to GSK's commitment to improve the health and wellbeing of the community through beneficial social developement practices ."

YBhg . Puan Noormah Binti Dato' Abdul Rauf
- Deputy director - general (operation) of the social welfare Department .
“ we have over 180,000 senior citizens aged 60 and above on our register and our senior citizen activity centre  (PAWE) has about 23,5000 registered senior citizens nationwide as members. we are confident that our partnership with GSK will help improve the oral health and well being of our community and encourage more people to take control of their denture-wearing condition , so that they can make the most of their  time with family and friends without feeling self-conscious ."

launch gambit
 

As the part of the " lebih yakin Dengan Polident " campaign , the GSK polident team will be visiting 12 key location in malaysia to reach out to senior citizens and members of the  community with free dental screenings and Polident's cleanser and adhensive samples .

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